Partner Perspectives: Burson

The OLIP interns enjoyed meeting with our programme partner, Burson, and speaking with Shanice Scott, Senior Account Director; Mik Opolski, Senior Consultant; Hailey Budgell, Consultant; and Stefanie Di Cosmo, Consulting Intern.

Established in 2024 and formerly known as Burson Cohn and Wolfe (BCW), Burson is a global public relations and communications firm based in New York City, with an international presence spanning North and Latin America, Europe, Africa, the Middle East, and Asia-Pacific. Through our discussion, we appreciated learning about the vast range in services and expertise Burson offers clients, including reputation management, strategic advising, and creative content across numerous sectors. With a basis on reputation capital, it was fascinating to explore the many operations the firm excels in across the global stage.

Over the course of our conversation, we had the opportunity to explore the unique ways in which the organization builds, protects, and reinvents the reputational management of clients. In recognizing the evolving environment around us, we spoke to the ways Burson uses brand imaging, corporate and public affairs consultancy, creative content, and AI innovation to produce effective advisory services. Altogether, it was fascinating to discuss how Burson’s operations stretch from America to Asia, and the large-scale productions they have contributed to – including the Super Bowl!

We would like to thank Shanice, Mik, Hailey, and Stefanie for taking the time to meet with us, and share their perspectives and insights into their ranging portfolios. We look forward to seeing further content unfold!